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Brand Kit 2026
WonderCast Owl

WonderCast
Brand Kit

Everything you need to represent WonderCast — guidelines, logos, voice, design tokens, and asset specifications.

Stories that solve.

2 Brand Marks
3 Guides
6 SVG Logos
2 Token Files
7,300+ Lines

Brand Documents

Comprehensive guides — open in a new tab for the full experience

Brand Guidelines

Master brand bible — logo specs, color palette with WCAG contrast, typography, photography, iconography, motion design, patterns, do's & don'ts.

2,300 lines

Voice & Messaging

Brand voice attributes, personality, messaging architecture for 5 audiences, headline frameworks, copy examples, words we love/avoid, social media guide.

1,463 lines

Asset Specifications

Every dimension for App Store, Play Store, Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube, email, print, favicons, and OG images.

1,868 lines

Primary Brand Marks

The Rainbow Prism Explosion logo and WonderCast Owl character

Primary Logo

Rainbow Prism Explosion

The WonderCast logo — a bright white W centered with rainbow prismatic light rays bursting outward in all directions like a starburst. The rainbow spectrum radiates from the W, filling the entire background edge to edge.

WonderCast Owl
Brand Character

WonderCast Owl

The WonderCast brand mascot — a friendly owl wearing a wizard hat, guiding families through the world of stories. Available in four poses: beanie circle, beanie full, wizard circle, and wizard full body.

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Logo System

SVG vector logos — download or preview inline

Logo Icon

Constellation W hat mark — works from 16px to 512px. The primary brand symbol.

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Wordmark

"WonderCast" text in Outfit bold with sparkle accents on the W.

Preview Download

Horizontal Lockup

Hat icon on the left + WonderCast wordmark on the right. Includes monochrome variant.

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Stacked Lockup

Hat icon centered above, WonderCast wordmark centered below.

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Favicon

Optimized for browser tabs — constellation W hat on rounded purple background.

Preview Download

Social Avatar

Circular crop for Twitter, LinkedIn, Instagram profiles. 400x400 with ambient sparkles.

Preview Download

Design Tokens

Import into any project — CSS variables or JSON for design tools

Design Tokens (CSS)

965 lines

CSS custom properties — every color, font, spacing, shadow, gradient + utility classes. Dark mode included.

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Design Tokens (JSON)

390 lines

W3C Design Tokens format — compatible with Style Dictionary, Figma Tokens, and Token Studio.

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Quick Reference

Core brand colors at a glance

Rainbow Spectrum

Red
#FF4136
Orange
#FF851B
Yellow
#FFD93D
Green
#2ECC40
Cyan
#00D4FF
Blue
#0074D9
Violet
#7C3AED

Brand Purple

50
#F5F3FF
100
#EDE9FE
200
#DDD6FE
300
#C4B5FD
400
#A78BFA
500
#7C3AED
600
#6D28D9
700
#5B21B6
800
#4C1D95
900
#2E1065

Coral

50
#FFF1F0
100
#FFE4E1
200
#FFCAC5
300
#FFA39E
400
#FF6B6B
500
#EF4444

Gold

50
#FFFBEB
100
#FEF3C7
200
#FDE68A
300
#FFD93D
400
#F9C74F
500
#F59E0B

Typography

Display / Headings
Outfit
Bold, geometric, -0.02em tracking
Heading 1
Heading 2
Heading 3
Heading 4
Body / UI
Plus Jakarta Sans
Clean, friendly, highly legible

WonderCast turns real parenting challenges into personalized, AI-generated stories that help children understand emotions, overcome fears, and build character.

Every story is unique. Every child is the hero. Every night, a new chapter.

WonderCast Brand Kit · 2026 · Confidential

For internal use and authorized partners only.